resources

Answer-first guides to AI search.

Everything we know about getting cited — written the way we write everything: clear, sourced, and built to be quoted.

[01]

Strategy7 min read

AEO vs SEO vs GEO: what actually matters in 2026

Three acronyms, one shift. Here's how SEO, AEO and GEO differ — and why the winners optimise for all three at once.

[02]

Playbook9 min read

How to get cited by ChatGPT, Perplexity & Google AI Overviews

Citations aren't random. Here's the repeatable playbook for becoming the source AI answers reach for.

[03]

Data6 min read

AI search by the numbers: the stats every brand should know in 2026

The numbers reshaping discovery right now — and why being cited beats being ranked.

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